How It Began
My name is Rianne Hardin and I started Luminous Beauty in 2018. I knew from a pretty young age that I would probably end up in the beauty industry, but never in my wildest dreams did I think it would look like what it looks like today. I knew I loved hair and make-up, but ultimately I loved people and the connection that comes with doing hair.
In August of 2015 I graduated from WCTC's Cosmetology program. I was employed and pumped to take on the industry. I started my new job as an assistant in a small, family owned salon and instantly fell in love with the staff and clientele. Almost immediately upon arrival they told me they were sending me to a class for a brand called DevaCurl. Little did I know what I was getting in to! I knew curly hair was challenging, but me having straight hair (some times waves on a good day!), I had no idea what was waiting for me.
That October, I attended my first round of Deva training and my world was rocked! I fell in love with the brand, their mission, and their products. I saw something that didn't just transform hair, but could literally transform lives. I never set out to be a salesman and was uncomfortable with "retail quotas" that I had to meet throughout beauty school and the earlier years in my career. But I saw a product that did what it said it would do, and when used properly, could truly make a difference in peoples' lives.
Over the next year and a half, I took every online training course that DevaCurl offered. I mastered the products and performed the DevaCut a couple times a month. Which at the time, was a lot! In May of 2017 I went to New York and took Deva's Level 2 Advanced course. Talk about drinking from a fire hose! The class was taught by DevaCurl's co-founder Denis DaSilva and it was the first class he taught in the US in over 2 years!
After becoming a Level 2 Stylist, my business boomed. I was seeing a few Curly Girls a week and I was so excited!! I had found my niche and I was having a blast! In March of 2018, I went back to New York and took DevaCurl's Level 3 certification. This time was different though. Level 2 was just learning, whereas Level 3 was an 8 hour written and practical exam. Thankfully, I passed and officially became certified. The following month, I decided it was time to part ways with the salon I was at and become an independent stylist. When I left, about 35% of my clientele were Curly Girls. Now, DevaCurl is about 98% of what I do!
I cannot believe how many women I have been able to reach in my little studio in Wisconsin. With the growth of DevaCurl and the Curly Girl Method, the industry is starting to change as well as the needs of you, the clients. I can't give every Curly Girl out there a DevaCut, but I can give them the next best thing: information! Most of my curly appointments are spent educating my clients on proper hair care, products, application, clipping, diffusing vs air drying, etc etc! But that information doesn't have to be confined to the four walls of my salon! So I am here to answer your questions!